Revenue Operations Impact (ROI) Playbook

ROI is a set of relatable concepts and practical tools developed from my personal experience in building scaling startups. This system helps Go To Market (GTM) teams to clarify, simplify, and achieve their vision. Look at your business in a whole new way – through the lens of four components: 

• Process

• Enablement

• Alignment

• Systems

The framework is broken out into each of these four areas with sub-areas. Each area is broken out into several chapters focusing across top of funnel, the funnel, and engaging the customer base.

Check out the framework here.